Excellent for Companies with Large & Complex SEM Programs
May 12, 2014
Excellent for Companies with Large & Complex SEM Programs
Score 9 out of 10
Vetted Review
Verified User
Software Version
Enterprise
Overall Satisfaction with Marin Software
Marin Software is being used by Vistaprint to manage paid search bids across a wide portfolio of products. We have millions of keywords and it would be impossible to manage all of the bids manually. Marin also makes many account maintenance & optimization functions (adding new keywords, ad copy testing, etc.) easier.
- Adding keywords
- Running ad copy tests
- Managing bids across a large portfolio of products
- Some elements of the interface are confusing.
- Increased employee efficiency through automating repetitive tasks
- Better ROI through portfolio bidding approach
I have also used Efficient Frontier, and I found Marin to be much more user friendly and full-featured.