Overall Satisfaction with Marin Software
Marin Software was being used across the whole organization for tracking and reporting in one place. It allowed account managers to be more efficient in management of paid search and allowed our client facing business strategists to find the information they need. This product filled the gap between the doers and the talkers.
- Quick, detailed, reoccurring reporting saved our strategists tons of time every week.
- It provided more more detailed reporting capabilities allowing more in depth analysis and insights.
- Allowing us to manage various platforms in one interface improved our performance and efficiency significantly.
- More customization to the reporting output such as allowing multiple logos and changing headers of reports
- More simplified bid rules - it gets very complicated and intimidating
- Increased employee efficiency by managing all search platforms in one place
- Increased efficiency due to automated reporting
- Increased knowledge and client experience due to the ease of reporting on the client facing side
- It was extremely time consuming on boarding our clients from our existing proprietary reporting interface onto Marin
Marin has a much better, polished reporting output that is Client ready. The entire interface is also more user friendly and easier to look at, navigate and understand. The scheduled alerts and reporting make management a breeze in comparison. Marin however loses to Kenshoo when it comes into automated bidding implementation. Marin's bid automation is very confusing and frustrating to implement.