How Marin is Helping Us Kill It in Media
May 16, 2014
How Marin is Helping Us Kill It in Media
Score 10 out of 10
Vetted Review
Verified User
Software Version
Marin Enterprise
Modules Used
- Automated Bidding
- SmartGrid
- Metric Mapping
- Dimensions
- Tracking
Overall Satisfaction with Marin Software
We've implemented Marin's technologies across the majority of all of our client accounts. As an agency it has helped improve efficiency and reduction of human error allowing our teams to spend less time in reporting, bulk sheet work and QA and more time on strategy, planning and implementation.
- Automated Bidding let's us use the same logic and formulas we would use to make optimizations while implementing it across every single keyword, something a large team couldn't execute flawlessly at the same frequency.
- Cross Publisher tracking and optimizations are a huge time saver
- Dimensions, Reporting and other features call out areas for improvement and allow quick fixes
- It would be really nice to have a solution to some annoying tracking problems like Bing revenue data and side by side publisher/marin tracker data.
- Allowing the upload of DSP or other non-supported platform data would let us use Marin as a reporting suite
- Significant improvements in time savings
- Significant reductions of cpc and allowance for targeting long tail terms at scale
- Improvements in overall CPL
Marin rolls out updates and features at a pace that is unparalleled. Their operations teams work with us to integrate tracking.