Revenue Optimizer module should be included!

The service works and it is reasonably well priced.
There is nothing about it that would prompt me to re-evaluate.
However, I am not in love with the product. By contrast, I would rate Salesforce.com a 9.
I would however not give a higher rating to any other Marketing Automation tool. I have used Eloqua before and would probably give them a 5. The core functionality in Eloqua worked pretty well. The problem with it is the more advanced features were buggy and hard to set-up.

In general comparing Eloqua to Marketo:

• Eloqua – complex but powerful – but making it all work is not worth it for me
• Marketo – straightforward, but not overly sophisticated.
• Eloqua is buggy, Marketo mostly bug free.

We were satisfied.

They would not start configuration until you’d done training which is an interesting model – not that unreasonable.

We as a company learned some best practices from them. When you signed a contract, they immediately gave specific information on how the implementation was going to work. It was very clear on steps, timing. It avoids miss set expectations. I thought that was superb.

It taught the basics, but I didn’t learn anything that persuaded me to do all my reporting in Marketo.

There are good intentions but you have to bug them sometimes to get better answers.

My team have all used Marketo, Eloqua or similar products before, so the basic answers are not going to satisfy us.

Their first line support people are not great.

In general, the quality of personnel you deal with is variable. The project people are good. Their general account people are not very good. They lack deep insight and some have significant language challenges.

You can basically navigate around the application and I can get the basics done.

It is however not intuitive for helping me at the next level. For example, I can see our subscriber growth rate and go into a specific campaign, but there’s nothing that makes it easy for me to segment, e.g. what % in this campaign were new vs. old. It doesn’t take me to the next level on things that I should think about. MailChimp by comparison is better at this.

It feels like an operating environment vs. an environment to optimize decisions. I do all that kind of reporting in Salesforce.com. Frankly I am more comfortable knocking around in Salesforce.com.

I cannot think of any serious outages.