Switched from Eloqua and very glad we did.
October 24, 2012
Switched from Eloqua and very glad we did.

Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Core marketing automation package
- Revenue Optimizer
- Sales Insights
Overall Satisfaction with Adobe Marketo Engage
Pros
- Integration to Salesforce.com absolutely works as designed since the product is built on Force.com. Things happen instantly. You are not dealing with syncs anymore like Eloqua.
- Production of campaigns is much faster: With Eloqua it used to take a technical person 2-4 hours to set-up an email, landing page, form etc. With Marketo it takes 20 minutes and can be done by a non-technical person.
- Enabled more enterprise wide use: Eloqua was rolled out but no one actually using as it was too hard to use. With Marketo, our support team is using it to send emails; one of our product program teams uses it to send out their own e-newsletter.
- We bought an optional package called the Revenue Cycle Modeler. It helps us track from hand raiser to lead stage to Sales Accepted Lead (SAL) to ClosedWon. Our entire database flows through this. I can look at an opportunity for ABC company and see visually on a chart every contact that responded to things. It tells me the number of marketing touches. It helps me map my business process and understand people flowing through it. It helps me understand how many days there are between stages and conversion ratios. It’s a dynamic funnel. I think it’s worth it and believe there’s a strong ROI for this application.
- They have a nice community to vote up features.
Cons
- They connect to some webinar vendors but not all. We use Readytalk, but they don’t integrate.
Yes, preliminary reviews of Pardot, Neolane, Hubspot
Using Adobe Marketo Engage
20 - Marketing, customer service/engagement.
- Campaign management
- Lead scoring automation
- Lead nurturing
- Integration with our CRM, Salesforce.com
- We have been able to design an advanced lead nurturing programs that has wowed consultants and other firms. We have a program called the traffic cop in which we tag content with points. We have built advanced logic.
- We are not yet seeing increased revenue but are seeing higher quality leads. They are getting the right content and are converting faster.
- Lead scoring is easier. We can get very specific on behavioral and demographic information. We have different scoring systems and they all work together.
- Campaign production efficiency. We can do so much more. We can get to more advanced stuff because we are not mired with executing on the basics. • We used to have 2 full time production people, one for our enterprise business, and one for mid-market. We now have 1 full time person doing all programs. We took the other resource and focused them on more advanced things.
- We have been able to spread usage to other users in our company.
Evaluating Adobe Marketo Engage and Competitors
Yes - We were struggling with Eloqua. Production of campaigns was too time consuming. We were not able to get to use the advanced features. The product was too hard to use. Eloqua tried really hard to save our business. They invested $ (reduced software cost) and integration consultants – a team of people who went through the system to try and find issues to improve experience. We did everything they recommended and the system still blew-up after two weeks.
We conducted our own reference calls and did not rely on vendor supplied contacts. I went on LinkedIn and found people using Marketo and reached out to an agency that I know as well. I also reached out to Marketo consultants and those who had worked in Eloqua -to make sure that things that didn’t work in Eloqua worked in Marketo.
We conducted our own reference calls and did not rely on vendor supplied contacts. I went on LinkedIn and found people using Marketo and reached out to an agency that I know as well. I also reached out to Marketo consultants and those who had worked in Eloqua -to make sure that things that didn’t work in Eloqua worked in Marketo.
Adobe Marketo Engage Implementation
- Implemented in-house
Adobe Marketo Engage Training
- Online training
Adobe Marketo Engage Support
Using Adobe Marketo Engage
Adobe Marketo Engage Reliability
Integrating Adobe Marketo Engage
- Salesforce.com
The integration was extremely important to us. It was easy to achieve as it's native, and it works very well.
Relationship with Adobe
We got a 12 months contract even though the rep was pushing for a 2 years, based upon issues we’d experienced with Eloqua and the fact that it was not more expensive to get one year deal if we signed early.
We can upgrade for next year at same price, and deferred billing one month. Billing normally starts upon signing.
We can upgrade for next year at same price, and deferred billing one month. Billing normally starts upon signing.
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