TrustRadius
Struggle with analytics.
https://www.trustradius.com/marketing-automationMarketoUnspecified81761101
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Updated April 10, 2019

Struggle with analytics.

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version

Small and Medium Business

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Platform

Overall Satisfaction with Marketo

We use Marketo for inbound lead capture, segmentation, nurture, scoring and passing off to our sales team CRM. This database collects leads from a variety of channels - our website, events (both in person and digital), advertising platforms (Google Adwords, Facebook, LinkedIn) as well as unique channels such as the SFDC AppExchange, and Content Syndication partners.
  • Marketo has as very short learning curve. You can be up and running in a matter of hours with email templates, landing pages and lead scoring.
  • We are effectively using Marketo to help our Sales Team process and nurture leads
  • We are also effectively using Marketo to help our Account Managers grow their share of wallet and prevent Churn.
  • We have some difficulty with reporting & analytics in Marketo, so we turn to SFDC for most of our reports.
  • The Marketo UI is a bit outdated, but I do know they are going to release a new one at the end of 2019, and we are looking forward to that!
  • The duplicate management issue between SFDC and Marketo can be a tough learning curve
Marketo was implemented at my company in Sept 2010, which was before I joined the team (I joined June 2011).

I know they evaluated Eloqua, but was not apart of the decision making team.

Using Marketo

46 - 3 are Advanced Users - US Marketing Team
3 are Intermediate Users - Australia & Canada Marketing Teams
2 are Beginner Users - Supply Marketing Team
Approx 40 are Sales Insight users only (only use the templates created for them)
3 - Sales
Account Management
Supply
Internal L&D
  • Sales
  • Account Management
  • Supplier Relationship (Inventory)
  • Internal L&D
We are happy with our relationship with Marketo. We know there are other strong players in the space, but Marketo keeps impressing us with their new releases and seem to be in the "front of the pack" as far as technology. Additionally, it would be very painful/difficult to change internally. Our Sales & Account Managers are now comfortable and on board with Marketo and are adverse to change.

Evaluating Marketo and Competitors

I was previously using Vertical Response, which at the time was a very simple email mass-blasting tool. We upgraded to Marketo for better integration with SFDC and visibility into our leads' actions.

Marketo Implementation

This was implemented before I joined the company.
  • Don't know
This was implemented before I joined the company.

Marketo Training

I am not one who likes to take guided training, so being self-taught works best for me. It would truly depend on the individual and their preference.

Marketo Support

The support team is pretty good, and is getting better every week. We were recently assigned a CSM which is a nice added bonus.

Additionally, everyone else that I have met at Marketo NOT on the support team (Marketing, Sales, Product) has been super helpful and available for questions.

Using Marketo

Very easy to use, except for reporting.

Marketo Reliability

I have never had a problem with it being down or slow.
Never had a problem with speed.

Integrating Marketo

  • Salesforce.com
This was implemented before I joined the company.

Relationship with Marketo

This was implemented before I joined the company.