TrustRadius
Not for Beginners, But Worth the Learning Curve
https://www.trustradius.com/marketing-automationMarketoUnspecified81761101
Mindi Rosser profile photo
September 24, 2013

Not for Beginners, But Worth the Learning Curve

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction

  • Customer Relationship Management.
  • Email Marketing Campaigns.
  • Lead Nurturing.
  • Content Marketing Funnel.
  • Identifying duplicates.
  • Difficult to find where assets, campaigns, etc. are located.
  • Needs an updated user interface.
  • Measuring analytics for email marketing campaigns.
  • Empowering Sales Team to reach out to leads through Marketo Sales Insight.
  • Integration between Salesforce and Marketo.
It's the best marketing automation solution for our company, especially because our sales team members are heavy Salesforce users.