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Marketo Review: "Not for Beginners, But Worth the Learning Curve"
https://www.trustradius.com/marketing-automationMarketoUnspecified81565101
Mindi Rosser profile photo
September 24, 2013

Marketo Review: "Not for Beginners, But Worth the Learning Curve"

Score 9 out of 101
Vetted Review
Verified User
Review Source

Software Version
Spark
Modules Used
Marketo Lead Management, Marketo Sales Insight

Overall Satisfaction

  • Customer Relationship Management.
  • Email Marketing Campaigns.
  • Lead Nurturing.
  • Content Marketing Funnel.
  • Identifying duplicates.
  • Difficult to find where assets, campaigns, etc. are located.
  • Needs an updated user interface.
  • Measuring analytics for email marketing campaigns.
  • Empowering Sales Team to reach out to leads through Marketo Sales Insight.
  • Integration between Salesforce and Marketo.
It's the best marketing automation solution for our company, especially because our sales team members are heavy Salesforce users.