Why I would keep picking Marketo
Updated October 26, 2018
Why I would keep picking Marketo
Score 9 out of 10
Vetted Review
Verified User
Software Version
Select
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
I have used Marketo in companies from Enterprise to SMB - US only to Global. Marketo is a great tool for not only marketing but sales and data
- Ease of use - I can sit someone with little to no experience down and have them sending emails in a few hours. Setting up an integration with SFDC is literally 3 clicks.
- Scalability - I can build programs with everything (landing pages, emails, campaigns, lists, reports, etc) and use tokens so the only thing that has to be updated is the tokens (which doesn't require me to use any of my record level fields)
- Global - I can roll out Global programs with the tool/education/support in that regions language - and not have to worry about them getting into another regions data, programs, etc. but still be able to have global reporting/management
- Throttling email sends controlled by the send.
- Open send click reporting functionality in SFDC
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
Revenue
Being able to look at a per opportunity what campaigns as well as using programs to do attribution and ROI
Being able to look at a per opportunity what campaigns as well as using programs to do attribution and ROI
Eloqua
Silverpop
Manticore
Neolane
Pardot
Each has their strength but Marketo has won with great customer service, ease of use and continuing innovation, not to mention price
Silverpop
Manticore
Neolane
Pardot
Each has their strength but Marketo has won with great customer service, ease of use and continuing innovation, not to mention price
1 to 5 million
Adobe Marketo Engage Feature Ratings
Using Marketo's core features
- Channels
- Programs
- Email Templates
- Forms
- Landing Pages
- Smart Campaigns
- Lead Scoring
- Lead Sourcing
- Segmentation
- Lead Nurture
- Reporting/Analytics
- Data - I love that Marketo doesn’t care if it’s a lead or a contact
Revenue explorer
Marketo forms on non Marketo pages customization
Ease of use
Integration with SFDC
Integration with SFDC
Folders and Programs
Using Marketo
4 - Marketing Ops
4 - Project management
Marketo
Writing
Marketo
Writing
- Email sends
- Landing page
- Tracking
- Internal communication and tracking
- Customer success
- Billing
- Direct Mail
- ROI - from the ease of use - less investment in training,
- ROI - from Sales Tools - giving valuable information which has allowed them to generate more opportunities and close more deals faster for more $$
Evaluating Marketo and Competitors
Yes - Eloqua
- Price
- Product Features
- Existing Relationship with the Vendor
- Positive Sales Experience with the Vendor
- Analyst Reports
Based on priorities of the company - ease of use, support, price
I would have made the RFP more comparable across the vendors.
Marketo Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Problems get solved Kept well informed | Escalation required |
Using Marketo
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Programs
- Integration
Yes - Their event app for ipad has had an amazing affect on success of events