Marketo Rocks My Marketing World
Updated September 27, 2016

Marketo Rocks My Marketing World

Kristen Malkovich | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

Marketing, sales and analytics are all using Marketo. It assists sales with qualifying and vetting leads from marketing. For analytics it assists with mapping the lead flow process, which makes pulling reports easier. For marketing, it tracks and assesses all marketing activities.

Pros

  • Lead scoring is easy and out of the box.
  • Munchkin code is powerful and allows to you track activity in a very powerful way.
  • Revenue cycle explorer allows you to have basic Business Intelligence for a much lower price than other solutions.
  • The community aspect is amazing; everyone wants you to succeed.

Cons

  • Calendar feature to see what programs are running
  • Ipad/tablet compatibility for running the system
  • Google Adwords tracking and integration
I've used hubspot and etrigue. Nothing works like Marketo when it comes to nurturing, business intelligence and reporting. Additionally, if your business is planning on growing or uses additional automation products, it's hard to match the integrations. Marketo also highly values their customers and provides not only excellent customer service but an amazing community where you can expand your skill set and connect with others.
1 to 5 million
B2B
If you are interested in expanding your marketing tracking and activities, Marketo is the perfect solution. If you want to batch and blast, find another product. Marketo will be too powerful for you. If your company is going to expand, the system can grow with you. It can be run easily by one person, but recommend a larger team approach and enablement for gaining the most for your money.

Adobe Marketo Engage Feature Ratings

9.6
WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
9
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.3
API
8
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

65 - Marketing
4 - Marketing operations background
  • sending leads to sales
  • reporting on marketing's effectiveness
  • managing data between systems
  • we've been able to seamlessly/easily manage our canada opt-in policy
  • we've implemented a robust predictive lead scoring model that works in conjunction with our current scoring program
There's no other product like it!
  • ROI on marketing activities allowed us to figure out which programs to continue doing and which to get rid of
  • Business intelligence
  • Better salesforce reports

Marketo Implementation

Using Marketo

Easy to set up and get going, super robust once deployed.

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