Marketo Makes Marketing Multi-Faceted
Updated March 17, 2021

Marketo Makes Marketing Multi-Faceted

Daniel Vassily | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Social Marketing
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo allows us to segment multiple business units for optimum marketing contact.
  • Creation of assets like landing pages and emails
  • Track, analyze and sync data with our CRM
  • Bring new users up to speed quickly
  • Need the ability to change email templates in cloned campaigns.
  • Add in a user log to track who opened/edited/saved assets and when they did so.
  • Add in the ability to clone tokens within the same campaign and across campaigns.
  • The ability to search the description of a program
  • Product Launches
  • Upsell
  • Cross-Sell
  • Prospecting / New Business
Marketo has more options for the campaign flows, reporting and analytics. Marketo was selected by an internal team.
Nurture Campaigns versus Drip Campaigns versus Engagement Camapigns

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
5
Mobile optimization
5
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
Lead nurturing automation
7
Lead scoring and grading
8
Data quality management
5
Automated sales alerts and tasks
9
Calendaring
4
Event/webinar marketing
9
Social sharing and campaigns
7
Social profile integration
7
Dashboards
7
Standard reports
5
Custom reports
7
API
8
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10

Using Marketo

  • Increased employee efficiency
  • Better customer service to our internal partners