Marketo Review
Updated March 28, 2019
Marketo Review
Score 10 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Marketo
We use Marketo to support our digital marketing efforts to customers, prospects and stakeholders. Marketo has been very helpful in managing our lead database, from the lead gen stage through nurturing and ultimately to our sales funnel. We deploy all email communications via Marketo, and manage events through the system.
- Support- The Marketo Community has a vast array of experts and documentation to help with any business case challenges that arise.
- Integration- Seamless integration with most CRM systems, including Salesforce.
- Functionality- Intuitive and logical user interface and functionality.
- I'd like to understand better the process of how an idea for new features/functionality gets through the pipeline. What does it take to make something a priority?
- Cross-Sell
- Prospecting / New Business
Support retention efforts with existing customers (B2C).
Drive lead generation for B2B prospects
Drive lead generation for B2B prospects
100,000 to 250,000
Adobe Marketo Engage Feature Ratings
Using Marketo's core features
- Programs
- Email Templates
- Forms
- Smart Campaigns
- Lead Scoring
- Lead Nurture
- Reporting/Analytics
- Engagement programs
- Smart campaigns
- Forms
Nurture programs- We use this feature for our B2B lead campaigns
I typically search within the community for help with specific tasks and can find answers easily.
I don't have any other competitors to compare to- have only ever used Marketo.
-Calendar
-Clone program capability
-Clone program capability
Using Marketo
10 - Digital marketing
Web designers
Data analytics
Web designers
Data analytics
1 - -Some developer skills for API and integrations
-knowledge of CRM systems
-knowledge of CRM systems
- Member communication
- Cross-selling products
- Sales lead gen
- Increased Lead generation and touchpoints have had a positive impact on ROI