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Marketo Review
Updated March 28, 2019

Marketo Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Overall Satisfaction with Marketo

We use Marketo to support our digital marketing efforts to customers, prospects and stakeholders. Marketo has been very helpful in managing our lead database, from the lead gen stage through nurturing and ultimately to our sales funnel. We deploy all email communications via Marketo, and manage events through the system.
  • Support- The Marketo Community has a vast array of experts and documentation to help with any business case challenges that arise.
  • Integration- Seamless integration with most CRM systems, including Salesforce.
  • Functionality- Intuitive and logical user interface and functionality.
  • I'd like to understand better the process of how an idea for new features/functionality gets through the pipeline. What does it take to make something a priority?
  • Cross-Sell
  • Prospecting / New Business
Support retention efforts with existing customers (B2C).
Drive lead generation for B2B prospects
100,000 to 250,000
Both
Systems integration-- what CRM or other databases do you need to sync with?

Adobe Marketo Engage Feature Ratings

7.5
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
5
A/B testing
8
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
8
Triggered drip sequences
7
6.7
Lead nurturing automation
6
Lead scoring and grading
6
Data quality management
Not Rated
Automated sales alerts and tasks
8
4.5
Calendaring
5
Event/webinar marketing
4
5.0
Social sharing and campaigns
5
Social profile integration
Not Rated
8.0
Dashboards
8
Standard reports
8
Custom reports
8
8.0
API
8
Role-based workflow & approvals
8
Customizability
Not Rated
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo's core features

  • Programs
  • Email Templates
  • Forms
  • Smart Campaigns
  • Lead Scoring
  • Lead Nurture
  • Reporting/Analytics
  • Engagement programs
  • Smart campaigns
  • Forms
Nurture programs- We use this feature for our B2B lead campaigns
I typically search within the community for help with specific tasks and can find answers easily.
I don't have any other competitors to compare to- have only ever used Marketo.
-Calendar
-Clone program capability

Using Marketo

10 - Digital marketing
Web designers
Data analytics
1 - -Some developer skills for API and integrations
-knowledge of CRM systems
  • Member communication
  • Cross-selling products
  • Sales lead gen
Legacy system
  • Increased Lead generation and touchpoints have had a positive impact on ROI