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I Recommend Marketo!
September 02, 2015

I Recommend Marketo!

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Marketo

We use Marketo in our Marketing department mainly for lead, campaign and program management. Currently it is only being used within Marketing, but Sales does use Sales Insight and finds it valuable. The program sync with SFDC campaigns is crucial to the management of our budget and ROI. We have a group of strong Marketo users on our team and it is well utilized.
  • Program Management
  • Sales Insight
  • A/B testing - more insight on the performance of the test winner
  • We have a better understanding of the revenue generated from campaigns
  • Strong understanding of the amount of MQL's campaigns generate and how long it takes Sales to convert
100,000 to 250,000
B2B
I highly recommend Marketo. I haven't used any competitors' products so I can't say for sure if there are better options out there. I am happy with the performance and would suggest it to others.

Adobe Marketo Engage Feature Ratings

5.0
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
4
Mobile optimization
1
Email deliverability reporting
6
List management
8
Triggered drip sequences
3
7.8
Lead nurturing
10
Lead scoring and grading
10
Data quality management
3
Automated sales alerts and tasks
8
7.0
Calendaring
4
Event/webinar marketing
10
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
10.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated