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Best Marketing Automation for SMB B2B Companies
September 14, 2015

Best Marketing Automation for SMB B2B Companies

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is used by the business to business marketing team across the whole organization to support communications. It solves our communication gap between sales and marketing.
  • Easy to learn and train different user across the org.
  • Building lists that are accurate is easy and seamless.
  • Easy of use is unparalleled. Building emails, landing pages and campaigns is the best of any marketing automation platform I have ever evaluated.
  • True email nurture functionality does not exist.
  • Email WYSIWYG could be more flexible and tolerate copy and paste.
  • Better basic analytics is always appreciated.
  • Eloqua and Silverpop Engage
Marketo's UI is one of the cleanest and by far the easiest to use. The drag and drop features as well as the WYSIWYG editors makes creating assets fairly simple. The smart lists and smart campaigns are the best in the business when it comes to building campaigns. However when it comes to true dynamic nurture programs, this might not be the platform for you.
100,000 to 250,000
B2B
Marketo is best of breed for SMB B2B companies. It's easy to manage for any marketer with or without marketing operations experience. If you have more than 700,000 active contacts, it may be slow and not scale quickly enough for you in terms of true automation. But if your business has less than that or is starting out with marketing automation, this is definitely the one for you!

Adobe Marketo Engage Feature Ratings

6.0
WYSIWYG email editor
4
Dynamic content
8
Ability to test dynamic content
8
Landing pages
6
A/B testing
7
Mobile optimization
4
Email deliverability reporting
9
List management
6
Triggered drip sequences
2
8.0
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
9
Automated sales alerts and tasks
9
5.0
Calendaring
4
Event/webinar marketing
6
Social Media Marketing ()
Not Rated
5.0
Standard reports
5
Custom reports
5
6.5
Customizability
5
Integration with Salesforce.com
8

Using Marketo

  • Increase efficiency of outbound communications
  • More opportunities for lead gen without relying on a website
  • Better visibility for our team on specific campaign metrics