Item: Adobe Marketo Engage
Rating: 9
Author: Lisa Rodriguez

Use Cases and Deployment Scope

Currently, Marketo is highly used as our ESP, with dynamic content value. We use landing pages and forms for lead acquisition in specific scenarios where our existing website doesn't accomplish what we are looking to do.

Pros and Cons

Marketo Support is everything for us. From the Account Management, to the Support team, to even Product and Engineering, the Marketo team has worked hard to ensure we are successful with the tool and our business.

Campaign Canvas
Marketo "Nurture" is really just a glorified drip. You need to really be able to determine next steps for a prospect based on their behavior over time and not just a snapshot look.

Return on Investment

Better communication with customers and prospects based on dynamic content

Alternatives Considered

Eloqua

Marketo is better at usability, but lacks in some functionality.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

B2B

Likelihood to Recommend

Marketo is well suited when you are implementing it as a first time marketing automation tool. It is less suited when you want to have very granular permission sets.

Support makes Marketo

Software Version

Modules Used

Overall Satisfaction with Marketo