It works, but it's not amazing
September 14, 2015
It works, but it's not amazing
Score 7 out of 10
Vetted Review
Verified User
Software Version
Spark
Modules Used
- Marketo Lead Management
Overall Satisfaction with Marketo
We use Marketo to reach both current and potential future customers. We send emails related to specific campaigns, special promotions, and events. It allows us to connect with customers on the marketing front and gauge their interest in the topics we cover. It is only used for marketing purposes and not for any transactional emails, which are managed by accounting.
- Very easy to see how well your message is received by users
- Images can be easily incorporated
- Cloning is simple
- Difficult to piece together templates; initial templates are very limiting
- Too cumbersome to send an email to the same group as a previous email
- Not very user friendly when it comes to adding images to the database
- We know about what resonates with our customers
- We can reach our customers through our own channel and be more nimble with communications
- We can implement campaigns that are email dependent
10,000 to 25,000