Marketo and RTP Review
September 14, 2015

Marketo and RTP Review

Patrick McInerney | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is being used as our main ESP from lead marketing through transactional communication. We use real time personalization (RTP) and the standard automation to help create a more personalized streamline marketing solution. The largest business problem that Marketo solved was the bandwidth of marketing 20-25 events at the same time.
  • Real Time Personalization is something that I believe Marketo is at the forefront with against its competitors
  • Geo based location and reverse IP look up is also something that I don't see the competition doing as well
  • Marketo also looks pretty
  • RTP has a lot of growing up to do still. While Marketo is very automated, RTP still has to be turned on and off manually.
  • An easy way to connect with CRM's such as Salesforce.
  • Have ala carte model to pick and choose which functionality that a client can use.
  • Employee efficiency is something I believe that Marketo has helped in a positive way. While Marketo has not freed up employee salary, it has given more time to work to increase conversations through A/B/ testing, etc.
  • Automation of transactional emails has produced better communication through customer service.
Marketo was the cheaper model when evaluating higher end ESPs. We also liked the option to be able to add to a campaign after it was started.
The onboarding process for Marketo is daunting and needs a champion to be successful.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
6
Mobile optimization
8
Email deliverability reporting
10
List management
9
Triggered drip sequences
8
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
9
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
6
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
3
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated