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Give Your Sales Team the Visibility They've Always Wanted
Updated September 06, 2019

Give Your Sales Team the Visibility They've Always Wanted

Matt Nuding | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight

Overall Satisfaction with Marketo

We currently use Marketo for sending nurture emails to prospective customers and automated emails to our current customers. Sales Insight offers great information to our sales reps as far as how their leads and customers are interacting with our brand. We also use Marketo for some data management exercises.
  • Offer insights to the sales team. Sales Insights gives visibility into how leads and customers are interacting with your website, emails, and social. This insight can be extremely valuable to a sales rep when they are prospecting or communicating with prospective customers.
  • Marketo's integration with Salesforce is pretty seamless. It allows easy access to updating lead/contact/account/opportunity information. This frees up our Salesforce admin's time because I am able to update things right out of Marketo.
  • Workflow creation is simple and intuitive.
  • Add new images to an email via the rich text editor, ie have the ability to upload images right from the editor
  • Sync with custom objects in Salesforce. Must upgrade package to do so.
  • No native integration with SugarCRM
  • Product Launches
  • Upsell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Marketo far exceeded Act-On's capabilities and is much easier to use. Pardot is comparable to Marketo, but ultimately my prior experience and satisfaction with Marketo led me to choose Marketo.
100,000 to 250,000
B2B
Does Marketo integrate with my CRM?
Are there pre-made email and landing page templates for us to use?
Marketo is suited for businesses of all sizes. The only barrier to entry for small businesses may be the price.

Adobe Marketo Engage Feature Ratings

7.6
WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
6
Email deliverability reporting
6
List management
8
Triggered drip sequences
8
9.3
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
10
9.0
Calendaring
9
Event/webinar marketing
Not Rated
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
4.0
Standard reports
6
Custom reports
2
8.5
API
9
Role-based workflow & approvals
6
Customizability
9
Integration with Salesforce.com
10

Using Marketo

  • More visibility into lead's interactions with our brand, which helps our sales team immensely.
  • Sales alert make our sales team more efficient and aware of what leads are doing
  • Creating automated emails and nurture streams that allow us to stay in constant contact with our database.