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We love Marketo!
March 03, 2016

We love Marketo!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

We use Marketo for our lead acquisition and nurturing programs. What we love most about it is the Revenue Cycle Explorer, which allows our marketing team to prove real value to our C suite.
  • Reporting
  • Can be slow sometimes
  • Engage and grow customers over time
25,000 to 100,000
B2B
If you don't have a full-on content marketing program or other demand generation programs, Marketo isn't worth the investment.

Adobe Marketo Engage Feature Ratings

10.0
WYSIWYG email editor
10
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
10.0
Social sharing and campaigns
10
Social profile integration
10
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
10
Integration with SugarCRM
10