Not user friendly.
March 08, 2016

Not user friendly.

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Analytics

Overall Satisfaction with Marketo

Marketo is being used in our new business development department to do email marketing and analytics. It is only used in our department.
  • It send email out well.
  • It is severely overpriced. For new users such as myself, it is very costly to learn to use Marketo. You would think that after paying so much for a program such as this, it would come with some training hours.
  • The online training should be more intensive, and free or a nominal costs.
  • It has allowed us to reach a broad audience.
We would like to be able to use the program with ease to email prospective marketers and to give us the reports that we need.
Marketo is much more intense and not easy to learn.
For the type of use that we currently need, Marketo is really not the program for us. Unfortunately, a consultant signed us up for this program, however we really could have just used a MailChimp or Constant Contact platform.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
1
Dynamic content
1
Ability to test dynamic content
4
Landing pages
1
A/B testing
1
Mobile optimization
3
Email deliverability reporting
3
List management
3
Triggered drip sequences
1
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
Not Rated
Standard reports
Not Rated
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
1
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated