Marketo Super User, North America and Latin America
Overall Satisfaction with Marketo
We have a global self service model with over 300 users. Marketo has enabled us to show ROI and marketing influence on deals for the first time in our company's history. Marketing is no longer viewed as a cost center. It is now a contributor to the bottom line.
- Marketo enables us to segment and focus our email efforts on the right people instead of broadcast emailing.
- The engagement programs help us to nurture our leads toward becoming marketing qualified leads.
- Marketo premier support is AMAZING!
- Marketo could improve on its speed within the program.
- Attract the right customers
- Engage and grow customers over time
- Measure marketing investment
- Plan and coordinate marketing across your team
We have achieved all of the above.
More than 5 million
Adobe Marketo Engage Feature Ratings
Using Marketo
Product Marketing, Field Marketing, Integrated Marketing, Marketing Operations
10 - I am part of the support staff. There are 10 of us that cover different regions around the world. All that is needed is a willingness to learn and a good attitude.
- Event Marketing
- Email Content Marketing
- Lead Nurture
- Customer Retention
- We exploit every aspect of the Engagement programs for our lead nurturing efforts.
- Large integrated event lead capture. We developed a program to do this for our largest trade show of the year by partnering with Marketo integrated vendors and will be using it for smaller events in the near future.
- We are finally able to show marketing influence on sales.
Evaluating Marketo and Competitors
Yes - Aprimo. We needed to move to the next level business-wise and the platform did not have the capabilities.
- Product Features
- Product Usability
- Product Reputation
- Prior Experience with the Product
- Vendor Reputation
- Positive Sales Experience with the Vendor
- Third-party Reviews
The product features were exactly what we were looking for
no change
Marketo Implementation
- Vendor implemented
- Implemented in-house
Change management was a big part of the implementation and was well-handled
- Everyone has issues during an implementation. However, none were major.
Marketo Support
Pros | Cons |
---|---|
Quick Resolution Good followup Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - We are a large business and cannot afford downtime.
Yes - We have reported several bugs. All were handled in a timely fashion and we never had to ask for status updates.
We reported a bug in the iPad event check-in app. It was immediately escalated and resolved in a very short time.
Using Marketo
Pros | Cons |
---|---|
Like to use Relatively simple Technical support not required Well integrated Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Setting up an email campaign is a breeze
- None that I am aware of