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Fits in the box
Updated August 20, 2019

Fits in the box

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Spark

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

Marketo is used by the marketing department to support all other departments' needs for lead management and member communication, event invitations and sales.

Custom email templates and landing pages were used predominantly with Salesforce CRM integration being extremely helpful.
  • Tracks leads
  • Integrates with Salesforce
  • Email
  • Improved email and page editor
  • Support
  • Steep learning curve
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
ncrease current customers knowledge of product features and new product availability as well as to expand customer base and non-customer brand awareness.
  • Enabled us to reach out to customers and leads easily
  • Webinar integration and management
  • Communication history and tracking
10,000 to 25,000
Both
Marketo is well suited for inside the box lead management and email marketing. If you need to do what everyone else is doing, it will be fine. If you try to get out of the box, you'll struggle making things work as well as you need them. Overall, it does its job very well and integrates with a number of other systems.

Adobe Marketo Engage Feature Ratings

6.2
WYSIWYG email editor
6
Dynamic content
4
Ability to test dynamic content
6
Landing pages
6
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
6
Triggered drip sequences
7
6.8
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
6
Automated sales alerts and tasks
7
5.0
Calendaring
4
Event/webinar marketing
6
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
5.0
Dashboards
5
Standard reports
6
Custom reports
4
6.0
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
5
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

Giving yourself the time to properly learn and implement the basics, will pay off in the long run. Learning by trial and error and “making it up as you go” may end up causing you to lose more time as you’ll have to go back to fix what you did earlier by mistake.
Marketo offers a lot in the way of truly customizing the customer journey. By fully utilizing lead scoring and page tracking, with dynamic content on landing pages and email, you can create an almost completely customized journey for your leads based on their needs. Personalizing communications by region with leader owner’s name and contact details create an additional personal touch.
Nothing is so unique that no one else has already tried to accomplish it. Learning from others in the community (both successes and failures) was in saving time and identifying best practices.
There’s always room for improvement. Keep trying new things, keep iterating, and be willing to take and give advice

Using Marketo's core features

  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • Lead Scoring
  • Segmentation
  • Lead Nurture
  • Lead nurturing took a lot of energy and efforts off our team and helped us focus
  • Lead scoring gave the sales team important information on how to prioritize lead communication and followup
  • Email templates kept things easy to duplicate and avoided wasting time
Lead scoring.
We set up automated internal communications to our sales team to update managers on priority leads and highlight when a lead was ready for a call in real time.
The Marketo community helped us identify ways to streamline our webinar and online event integrations and management. This made it easy to plan and coordinate events, create simple marketing campaigns, and track attendance
Marketo’s thought leadership, best practices, and training information has always been valuable. They are always producing new e-books and webinars to help it’s community improve
Not sure