SMB B2B Marketo Fan
Updated January 09, 2017

SMB B2B Marketo Fan

Tyson Jurgens, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

We use Marketo to create, track, and optimize all of our marketing efforts. This allows us to monitor engagement across channels (email, social, website, advertising, events, etc.), report on and compare all of our marketing tactics, and use ROI determinations to keep improving.

Pros

  • Campaign management - build, manage, and report on every manner of marketing effort across our organization
  • Tracking and analytics - from web visitors to email clicks to event registrations, Marketo lets us measure every touchpoint we have with prospects and clients

Cons

  • Email design that is user-friendly
  • Measure marketing investment
Marketo has allowed us to determine the efficacy of our marketing programs in real dollars (spend to revenue won)
25,000 to 100,000
B2B
Marketo is built for the power-user, not the casual weekend marketer. Someone who does not work in Marketo for the majority of their workday will have a hard time finding value or leveraging the system to the fullest

Adobe Marketo Engage Feature Ratings

8.9
WYSIWYG email editor
6
Dynamic content
9
Ability to test dynamic content
9
Landing pages
10
A/B testing
8
Mobile optimization
8
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
8.3
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
5
7.5
Calendaring
5
Event/webinar marketing
10
5.0
Social sharing and campaigns
5
Social profile integration
5
10.0
Dashboards
10
Standard reports
10
Custom reports
10
9.6
API
10
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
8
Integration with SugarCRM
Not Rated

Using Marketo

I've said it before and I'll say it again: Marketo really is designed for the power-user, for the marketing team members that spend the bulk of their work week in the software. Casual, once-a-month-emailing users will have a long on-ramp time getting to know the ins and outs of the system, but daily users really unlock the power behind the system by using the vast array of tools and techniques available to them. It is rare that I come across a marketing challenge that I can't tackle with Marketo.

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