Overall Satisfaction with Marketo
We use Marketo to create, track, and optimize all of our marketing efforts. This allows us to monitor engagement across channels (email, social, website, advertising, events, etc.), report on and compare all of our marketing tactics, and use ROI determinations to keep improving.
- Campaign management - build, manage, and report on every manner of marketing effort across our organization
- Tracking and analytics - from web visitors to email clicks to event registrations, Marketo lets us measure every touchpoint we have with prospects and clients
- Email design that is user-friendly
- Measure marketing investment
Marketo has allowed us to determine the efficacy of our marketing programs in real dollars (spend to revenue won)
25,000 to 100,000
Marketo is built for the power-user, not the casual weekend marketer. Someone who does not work in Marketo for the majority of their workday will have a hard time finding value or leveraging the system to the fullest
Adobe Marketo Engage Feature Ratings
I've said it before and I'll say it again: Marketo really is designed for the power-user, for the marketing team members that spend the bulk of their work week in the software. Casual, once-a-month-emailing users will have a long on-ramp time getting to know the ins and outs of the system, but daily users really unlock the power behind the system by using the vast array of tools and techniques available to them. It is rare that I come across a marketing challenge that I can't tackle with Marketo.