Marketing Automation for the Revenue Marketer
Updated May 17, 2018

Marketing Automation for the Revenue Marketer

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Select

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

We use Marketo to help us organize, analyze, and automate most of our digital marketing. We use it for reporting, for maintenance of our database, for nurturing our audience, as well as informing our internal audience of what is going on with the Pedowitz Group. We also use Marketo for reporting and analytics.

Pros

  • Lead Lifecycle/Lifecycle Modeling
  • Email Campaigns
  • Lead Scoring
  • Nurtures
  • Targeting Audiences via Smart Lists

Cons

  • Marketo support is not always helpful or responsive, and can often be wrong.
  • Reporting is lackluster.
  • Flat Object model can cause struggles when relating and wanting to trigger off CRM data.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
Typically, our main goals are net new names, MQLs, and most importantly, tying marketing dollars to revenue. By using Marketo, we are able to put forms on our landing pages to bring in new leads and track what sources are the best at bringing us leads, we're able to nurture and progress them through our lifecycle, and then ultimately, make the connection with closed loop reporting to show how our marketing has impacted them to help us achieve revenue.
I personally prefer the flexibility and robustness of marketo over Eloqua.
25,000 to 100,000
B2B
Marketo is great for a company or organization that needs to distribute their marketing message to a small audience, a large audience, or even a highly specific and segmented audience. Marketo allows you to easily organize your marketing assets and is great for doing drip-style nurtures to a variety of audiences. Marketo Smart Lists and Smart Campaigns are fantastic to use to be able to filter very specifically to a set audience, or take certain action against a variety of people.

Adobe Marketo Engage Feature Ratings

7.0
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
7
Landing pages
8
A/B testing
9
Mobile optimization
6
Email deliverability reporting
5
List management
7
Triggered drip sequences
6
8.3
Lead nurturing automation
9
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
9
6.5
Calendaring
4
Event/webinar marketing
9
5.5
Social sharing and campaigns
5
Social profile integration
6
4.3
Dashboards
2
Standard reports
7
Custom reports
4
5.7
API
5
Role-based workflow & approvals
5
Customizability
6
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
5
Integration with SugarCRM
5

Marketo Support

Slow responses, wrong responses, lack of understanding or concern over my issues and overall success, support reps go "out" all the time and so cases get handed over which means more and more and more time before you get a resolution.
ProsCons
Kept well informed
Slow Resolution
Poor followup
Less knowledgeable
Problems left unsolved
Escalation required
Difficult to get immediate help
Need to explain problems multiple times
Support doesn't seem to care
Yes - It's not worth it. So far, we don't get anything close to what we pay for.
Yes - No.
Yes- once, Marketo Support was EXTREMELY helpful once with a sync issue we were having with Marketo and Salesforce. We had data we were constantly loosing, and they went above and beyond to help us resolve it, looking over debug logs and helping us find the issue in some rogue APEX triggers. They stuck with it and helped us keep reviewing until we made it stop. It was great!

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