Marketo User Review

Marketo is managed by the marketing department in our company. We are an ecommerce B2C company so Marketo is used to send all operational emails like account updates and legally required communication. But it's also used as a marketing tool. We incorporate email marketing, direct mail and SMS texting into our Marketo campaigns all designed to increase conversion and keep leads moving through the sales funnel.

We've become a lot more efficient since starting with Marketo. Our customer communications are now sent in real time with very little employee time required since we can automate triggers based on actions taken by customers/leads. An MA platform is a necessity for all marketing teams in my opinion! Your team will be able to accomplish so much more in less time using this tool.

I've actually used Marketo for short surveys. I simply create custom fields to house the answer to each question, then plug those fields into a form and make it look nice visually. Drop that form on a landing page template, add some intro text and you've got a survey! I'll send a link out in an email and can then segment my audience based on responses and/or send different content based on responses. The possibilities are endless though, you could have Marketo take any action needed based on a specific response. Plus you can have alert emails set up to send completed surveys directly to whoever is interested internally so they get the feedback in real time.

Check out the endless resources in Marketo's community. The product docs are fantastic and super helpful. Plus there are countless discussions amongst other Marketo users that may have been looking for the same answer you need. You can read through old ones or start a new one yourself and inevitably, someone will respond and try to help you out!

Most of my Marketo knowledge has come from the community. Don't be afraid to put a question out there. Chances are someone has encountered the same thing at some point and likely can now pass on some tips and tricks they've uncovered or created over the years. Plus, if a topic becomes super common on the community, Marketo will notice and make changes accordingly to better serve customers.

Don't copy and paste your email text from a Word doc to the email editor. It inevitably will mess up your formatting and will drive you mad over time. Just take the minute or two it takes to retype it into the editor. Trust me, it'll save you some frustration over time!