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Benefits of using Marketo.
Updated October 27, 2018

Benefits of using Marketo.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • Marketo Real-Time Personalization

Overall Satisfaction with Marketo

We are using Marketo across our entire organization. It helps us go deeper with our current contacts, and increase reach as we add contacts and draw people in with inbound marketing tactics that Marketo can track. It allows us to talk to the right contact at the right time with the right offer.
  • Integration capabilities.
  • Support and Consulting Services.
  • Marketo Community.
  • The system is really slow at times for both daily use and generating reports.
  • Data Clean Up Options.
  • Reporting for Real-Time Personalization.
  • Attract the right customers
  • Engage and grow customers over time
  • Measure marketing investment
  • Plan and coordinate marketing across your team
We have achieved these outcomes, but there is always room to grow with all of them.
Pardot is great but has limits. I feel like you can go further with Marketo and really customize your campaigns. Pardot is much more user friendly though.
1 to 5 million
B2B
Great for large B2B organizations with different goals that need to be met.

Adobe Marketo Engage Feature Ratings

8.1
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
7
Mobile optimization
8
Email deliverability reporting
8
List management
9
Triggered drip sequences
10
8.3
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
7
Automated sales alerts and tasks
8
9.0
Calendaring
Not Rated
Event/webinar marketing
9
Social Media Marketing ()
Not Rated
6.0
Dashboards
6
Standard reports
6
Custom reports
6
8.0
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
8

Using Marketo

Marketing operations, demand generation, corporate marketing, digital marketing, product marketing, training, customer success
6 - Marketo certified experts
  • Email marketing / nurturing
  • Lead lifecycle/scoring
  • Lead generation
  • Increased MQLs

Marketo Support

Support is ok. There is room for improvement. It takes awhile to get responses and there isn’t always a solution or explanation for problems.
ProsCons
Kept well informed
Slow Resolution
Difficult to get immediate help
Yes
Yes

Using Marketo

It takes awhile to get up and running but once you become emersed in the software the possibilities are endless.
ProsCons
Like to use
Relatively simple
Technical support not required
Well integrated
Consistent
Convenient
Feel confident using
Slow to learn
Lots to learn
  • Lead scoring
  • Sending Email
  • Webinars
  • Duplicates
  • Data Management
  • Segmentation