New Marketo User
Updated May 01, 2018

New Marketo User

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Marketo

Marketo is being used globally across three teams. We use Marketo for marketing automation and are working to implement Marketo Sales Insight with our lead development teams as well as sales.
  • Marketo makes things very organized.
  • Marketo lays out a lot of reporting and analytics that are easy to understand.
  • Our Marketo team has helped us become smarter marketers with things we previously did on our old platform.
  • A lot of our issues have been resolved with the new email editor.
  • Learning the technology was troublesome.
SEO - this is what we are currently working on.
Marketo is very different from Eloqua. Both can do a lot of the same things, however with Eloqua you had to do more thinking to find the "loopholes" to make it work, whereas Marketo has so much of it pre-built for you.
Its very well suited if you're starting from scratch. It was difficult to migrate from another platform but worth it.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
5
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
Not Rated
Mobile optimization
10
Email deliverability reporting
10
List management
7
Triggered drip sequences
10
Lead nurturing
10
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
8
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
7
Custom reports
9
API
10
Role-based workflow & approvals
8
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

20 - All over for super users to integration specialist
4 - Only management
  • It helps us go the extra step
  • It's easy to meet inniciatives
  • Unsure, excited to hear about all of their new aquisitions
We will keep Market, we just renewed
  • The lead limit sucks
  • The data exort sucks

Evaluating Marketo and Competitors

Yes - Eloqua. It was not meeting our needs for our growing endeavors.
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Analyst Reports
Functionality, because we needed a lot of new features we didn't have before.
We had a great process. The worst part was implementation had to be rushed so we we're not without.

Marketo Implementation

Take your time. Try to give yourself enough time
  • Vendor implemented
  • Implemented in-house
Only uses Marketos team
No - We did the whole implementation in 2 months
Change management was minimal - It was really consistent
  • Time
  • Migrating leads
  • Migrating assets

Marketo Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
No escalation required
Support cares about my success
Quick Initial Response
Difficult to get immediate help
Not Sure - No, we used to but it was too much money.
Yes - Yes. Except for the time market lost their domain
The support team overall is really knowledgable. However, sometimes they just send you to docs.

Using Marketo

It's really easy to use especially if you bhabe experience with a automation system
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Convenient
Feel confident using
None
  • Email programs
  • Email templates
  • Email editor
  • Analytics
  • Msi
  • Calendar
No - I tried it was horrible, so I'd say no