New Marketo User
Updated May 01, 2018
New Marketo User
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Sales Insight
Overall Satisfaction with Marketo
Marketo is being used globally across three teams. We use Marketo for marketing automation and are working to implement Marketo Sales Insight with our lead development teams as well as sales.
Pros
- Marketo makes things very organized.
- Marketo lays out a lot of reporting and analytics that are easy to understand.
- Our Marketo team has helped us become smarter marketers with things we previously did on our old platform.
Cons
- A lot of our issues have been resolved with the new email editor.
- Learning the technology was troublesome.
SEO - this is what we are currently working on.
Marketo is very different from Eloqua. Both can do a lot of the same things, however with Eloqua you had to do more thinking to find the "loopholes" to make it work, whereas Marketo has so much of it pre-built for you.
100,000 to 250,000
Adobe Marketo Engage Feature Ratings
Using Marketo
20 - All over for super users to integration specialist
4 - Only management
- It helps us go the extra step
- It's easy to meet inniciatives
- Unsure, excited to hear about all of their new aquisitions
- The lead limit sucks
- The data exort sucks
Evaluating Marketo and Competitors
Yes - Eloqua. It was not meeting our needs for our growing endeavors.
- Product Features
- Product Usability
- Product Reputation
- Vendor Reputation
- Analyst Reports
Functionality, because we needed a lot of new features we didn't have before.
We had a great process. The worst part was implementation had to be rushed so we we're not without.
Marketo Implementation
- Vendor implemented
- Implemented in-house
Only uses Marketos team
No - We did the whole implementation in 2 months
Change management was minimal - It was really consistent
- Time
- Migrating leads
- Migrating assets
Marketo Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved No escalation required Support cares about my success Quick Initial Response | Difficult to get immediate help |
Not Sure - No, we used to but it was too much money.
Yes - Yes. Except for the time market lost their domain
The support team overall is really knowledgable. However, sometimes they just send you to docs.
Using Marketo
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Consistent Convenient Feel confident using | None |
- Email programs
- Email templates
- Email editor
- Analytics
- Msi
- Calendar
No - I tried it was horrible, so I'd say no
Comments
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