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Most Powerful Marketing Automation Software
Updated October 26, 2018

Most Powerful Marketing Automation Software

Brent Levi | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Standard

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Revenue Cycle Analytics
  • SEO

Overall Satisfaction with Marketo

We are using Marketo across our entire organization, from marketing, to inside sales, to client services. It allows us to effectively communicate with our prospects and customers while also knowing what is driving the best ROI. It also handles some business needs, sales enablement, and general automation where we need support.
  • Salesforce Sync is top notch.
  • Automation functionality is the most powerful in the space.
  • Integrations make it as powerful as you want it to be.
  • Reporting, while powerful, is clunky
  • Data extraction is not the easiest
  • Feels like products were just appended on (e.g. RCE, SEO, ABM, etc.) with no seamless integration
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Product Launches: Based on lead engagement we will be able to determine when to communicate our new product offerings and be relevant to them.
Upsell/Cross-Sell: Leveraging the tracking capabilities, combined with the SFDC integration we can deliver timely content AND keep our client services team in the loop.
Lead Management: Marketo's segmentation and data management capabilities allow us to 'bucket' leads appropriately.
New Business: All of the above and managing our paid + organic efforts.
Marketo is simply more customizable, powerful, and scalable for any organization with deep expertise in marketing. We have the in-house expertise in both nurture marketing and in Marketo itself so the decision was pretty easy. We saw Pardot as being clunky and hard to manage. HubSpot was the strongest competitor but the ceiling was too low and we felt we would reach it quickly.
25,000 to 100,000
B2B
It is the 'best-in-class' software for those who have a solid plan to leverage it and the knowledge to support. If you are looking to do many one-off style communications, have little expertise in marketing automation, or can't gain buy-in through a change management process you won't be successful with Marketo.

Adobe Marketo Engage Feature Ratings

7.0
WYSIWYG email editor
5
Dynamic content
9
Ability to test dynamic content
4
Landing pages
5
A/B testing
6
Mobile optimization
7
Email deliverability reporting
Not Rated
List management
10
Triggered drip sequences
10
8.5
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
8
Automated sales alerts and tasks
9
8.0
Calendaring
Not Rated
Event/webinar marketing
8
1.5
Social sharing and campaigns
1
Social profile integration
2
8.0
Dashboards
8
Standard reports
9
Custom reports
7
8.0
API
8
Role-based workflow & approvals
5
Customizability
10
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

100 - All areas of the spectrum, from event planners to marketing execs to specialists and directors. Most are in marketing, but there are pockets that represent other areas such as comms, sales, and operations.
3 - The support ranges from very executional help to strategic support. There is also a big focus on efficiency in our organization so marketing ops support is also required.