Marketo - the future of Marketing Automation
Updated June 13, 2017
Marketo - the future of Marketing Automation
Score 9 out of 10
Vetted Review
Verified User
Software Version
Global Enterprise
Modules Used
- Marketo Lead Management
- Marketo Social Marketing
- Marketo Revenue Cycle Analytics
- Marketo Calendar
Overall Satisfaction with Marketo
We are using almost each functionality supported by Marketo starting from templates to RE, email campaign, engagement, and web hooks. Marketo has really helped to generate leads in a very short span of time even [when] running a few campaigns. We have received s number of subscribers. Automatic sync with Salesforce helps the region owner to pick the success leads and get connected with them and change them to a contact.
- Automatic Engagement reporting and Email program reporting.
- Smart Campaign. Like Engine of Marketo
- Marketing Calendar
- Marketo Community( Always available for help)
- Program cost analysis
- Advance RE reports
- Marketo API
- Marketo Analytics Section
- Multi select fields in Field Management and hide/show functionality
- Searching Criteria should be on String based, not on Program name based
- More control to developer on Munchkin functionality
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
- Other
More leads subscribe to products
More success leads
Product announcement
More success leads
Product announcement
- Eloqua, Paradot and Silverpop
Marketo has the best user interface which makes it very simple and powerful. The documentation is very well explained and any new person can read it and use Marketo. Marketo has very rich functionality.
1 to 5 million
Adobe Marketo Engage Feature Ratings
Using Marketo
20 - Development
25 - Reasoning Skill so the developer can come up with best approach for execution.
MA concepts
HTML
Javascript
Marketo
Advanced Skill set: API knowledge
MA concepts
HTML
Javascript
Marketo
Advanced Skill set: API knowledge
- Marketo integration with other tools. Eg. Sitecore, Drupal
- Lead Behavior and lead ranking on the company website
- Engagment Program with different Stages on basis of Lead behaviour
- Calculated Items
- Better Documentation with images and Scenario
- Creating More user friendly LP so we have engage the lead more with our page.
- List subscription is still not better
Evaluating Marketo and Competitors
Yes - Silverpop
- Product Features
- Product Usability
- Product Reputation
- Existing Relationship with the Vendor
Easy to integrate with third party software
Very happy with Marketo and not even thinking to change it.
Marketo Implementation
- Vendor implemented
- Implemented in-house
Yes - Workspace & Lead Partition
Templates
Segments
Templates
Segments
Change management was a small part of the implementation and was well-handled
- Decision on Fields and Sync
- Decision on Lead partition
- Tags
Marketo Training
- Online training
- Self-taught
Basic training is must.
Marketo Support
Pros | Cons |
---|---|
Quick Resolution Good followup Knowledgeable team Kept well informed No escalation required Immediate help available Support cares about my success Quick Initial Response | None |
I have many experiences with Marketo support team. In one of the case, I was looking for SFDC campaign ID which were used in Marketo program but there is no such search process in Marketo which provides this information directly. Marketo supports teams always helps me in such scenario. Also, in one of the case, we required to create special RE report and we weren't have all the correct cost criteria setup. Marketo supports me helped me to create the same scenario in local sandbox and even created the sample demo report for us.
Using Marketo
Pros | Cons |
---|---|
Like to use Relatively simple Easy to use Technical support not required Well integrated Quick to learn Convenient Feel confident using | None |
- Smart Campaigns
- Email Programs
- List/Smart List
- Analytics section
- Search on content based
- Select Multi fields
- External Css specially for Form
Yes, but I don't use it
Marketo Reliability
Integrating Marketo
- Litmus
Integration is pretty easy in Marketo
- No plan yet
- API (e.g. SOAP or REST)
- Javascript widgets
- AppExchange or similar marketplace
Video demo on integration should be available.