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Great product for MM & ENT
Updated May 17, 2018

Great product for MM & ENT

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management
  • Marketo Sales Insight
  • Marketo Social Marketing
  • Marketo Revenue Cycle Analytics

Overall Satisfaction with Marketo

[It's] Used mostly by the marketing team for sending marketing emails and campaigns, database management, and lead nurturing.
  • Nurture
  • Email campaigns
  • Lead management
  • CRM integration
  • UI
  • Speed
  • Email and landing page editors
  • Better support!!
  • Product Launches
  • Upsell
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
The nurture streams you can create in Marketo is the exact reason why I favor Marketo over other marketing automation systems. Marketo makes it easy for you to create engagement programs to set up drip campaigns to deliver the right content to the right audience. This feature helps my team create and deliver great content to new prospects, customers, and partners.
1 to 5 million
B2B
Great for executing email campaigns, nurture campaigns, and robust marketing.

Adobe Marketo Engage Feature Ratings

6.9
WYSIWYG email editor
7
Dynamic content
7
Ability to test dynamic content
7
Landing pages
4
A/B testing
8
Mobile optimization
6
Email deliverability reporting
8
List management
7
Triggered drip sequences
8
8.3
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
9
8.0
Calendaring
7
Event/webinar marketing
9
6.5
Social sharing and campaigns
7
Social profile integration
6
7.0
Dashboards
7
Standard reports
7
Custom reports
7
9.0
API
9
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using Marketo

100 - Marketing, Sales Ops
4 - Email marketing, knowledge of HTML/CSS, database strategy, nurture strategy
  • Email marketing
  • Marketing automation
  • Lead nurture/engagement
  • Marketing database management
  • Custom subscription center
  • Integration with content marketing vendor
  • Database management
  • Content AI
  • ABM
  • Web personalization
Problems with support, and the UI is slow and outdated, but it is one of the best marketing automation tools out there.
  • Trigger campaigns are not reliable so it can cause slower lead conversion
  • Tokens increase employee efficiency, but there are many limitations
  • Not enough documentation for new products

Using Marketo

Though it's easy to get set up, the UI and usability for creating customized emails and landing pages is a pain.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
None
  • Setting up emails
  • Setting up nurture streams/engagement programs
  • Setting up Launchpoint integrations
  • Setting up customized landing pages
  • Limitations to tokens
  • Troubleshooting smart campaigns
Yes - It's not responsive so I have a very hard time using the mobile version (not the app).