The heart of our company
Updated November 09, 2017
The heart of our company
Score 9 out of 10
Vetted Review
Verified User
Software Version
Standard
Modules Used
- Marketo Lead Management
- Marketo Sales Insight
- Marketo Revenue Cycle Analytics
Overall Satisfaction with Marketo
We use Marketo primarily in marketing but it is also used in sales and customer support. Mainly we use it to handle all outgoing emails, approximately 150 webinars per year, our extensive Automated Lead Generation programs and customer engagement.
- Marketo is customizable which means you can adapt it however you want to your needs, it has allowed us to push the boundaries in lead generation.
- It's a data machine, we gather so much data that is stored and is useful and accessible months down the road. Often we don't fully appreciate how valuable a certain subset of data will be until later on, yet it is still there to access.
- Marketo isn't code based which is a true blessing to those who only have light coding skills. Everything can be connected together with workflows and campaigns which makes it very versatile yet easy to learn.
- Customer support is useless. I found that after using Marketo for 6 months I knew more about the product than the support reps.
- Marketo can't do calculations other than basic lead scoring so I have to use our SFDC instance to do those need calculations and plug them back into Marketo.
- The update to Marketo's back-end has been slower than expected so the functionality released 12 months ago has not been realized.
- Product Launches
- Upsell
- Cross-Sell
- Customer Service
- Lead Management
- Prospecting / New Business
We are simply focused on retaining customers and driving new business and revenue. The data we collect gives us a wealth of knowledge that helps us predict sales opps and potential customer attrition.
- Pardot and Oracle Eloqua
We have been using Marketo for 3 years, to leave would meant throwing away data that would take another 3 years to generate. In our research people do not seem to like Eloqua that much and Pardot is way simpler and not designed for an Enterprise business like ours.
25,000 to 100,000