Robust Marketing Platform
December 01, 2020

Robust Marketing Platform

Ellie Bublick | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Global Enterprise

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

At my organization, we use Marketo to send a variety of emails as well as target our customers when advertising on LinkedIn and in Google AdWords. The capability is also there to target your customers on Facebook as well. Marketo also offers forms you can create which has enabled us to generate lead-generation forms as well as programs to send folks a report when they complete a Marketo form we host on our website. This diversity of uses has made is a critical tool for our marketing and social media teams who are serving the needs of our entire organization with this tool.

Pros

  • A/B Testing
  • Email Performance Reporting
  • Sending emails targeting the right audience
  • Connecting to advertising platforms to target audience in other venues.

Cons

  • Improved ability to connect with Tableau would be a great place to improve. The current connector is fixed, you cannot adjust the fields it pulls, just the time range it uses. As a result it only allows me to pull one week of data which is not nearly enough.
  • Better data management options. Because data is so hard to clean or enhance, I've had to purchase another tool to connect to the data to do this work.
  • Provide reports on the performance of content ai emails vs non-content ai using emails.
  • Product Launches
  • Upsell
  • Cross-Sell
We are often announcing new products and promoting their sales as well as trying to retain or upsell our customers. Marketo has been helpful in all of these, trigger emails are an essential part of our core needs being addressed. The emails we send also offer opportunities to cross-sell as well.
We reviewed Microsoft's offering and Salesforce, but neither at the time were offering much more and for less than Marketo at the time. Marketo has been in use at our organization for more than 5 years now and every year we seem to use more and more features making it of greater value to us. With us being able to mature along with the software I think it would be hard to switch to another platform.
250,000 to 1 million
B2C
Marketo is well suited for an organization that is a bit larger, with a need to reach a lot of customers and on several platforms in order to justify the price. If your team also has someone well-versed in HTML there's a lot of great design functions you can make happen in the platform. Marketo also has a trigger email function which allows you to set up emails that automatically go out when someone matches the conditions and I find that very helpful rather than sending batches of scheduled emails.

Adobe Marketo Engage Feature Ratings

9.0
WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
9
Landing pages
9
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
3.0
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
3
Automated sales alerts and tasks
Not Rated
9.0
Calendaring
Not Rated
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
Social profile integration
Not Rated
5.0
Dashboards
5
Standard reports
5
Custom reports
5
7.3
API
8
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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