Marketo needs to improve on
Updated September 10, 2019

Marketo needs to improve on

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Email Marketing Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics

Overall Satisfaction with Marketo

We use Marketo for marketing purpose and specifically for demand generation. Our Marketo is integrated with Salesforce
  • Creating complex workflow automation - saves time
  • Real-time personalization
  • Marketing management
  • Get deeper insights into program performance.
  • Start tracking the lead lifecycle for improved conversion reporting and program targeting.
  • Scores change, so the way you track scoring should change too.
  • Upsell
  • Cross-Sell
  • Lead Management
The goal is to generate more converted leads
Tracking needs to improve for instance when the server's recipient checks for emails before delivery, Marketo isn't able to identify that and it leads to misleading information for our reporting

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
7
Landing pages
6
A/B testing
9
Mobile optimization
5
Email deliverability reporting
3
List management
7
Triggered drip sequences
6
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
8
Automated sales alerts and tasks
8
Calendaring
6
Event/webinar marketing
8
Social sharing and campaigns
1
Social profile integration
2
Dashboards
5
Standard reports
8
Custom reports
7
API
7
Role-based workflow & approvals
8
Customizability
5
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

Marketo has been very powerful with its email engagement tracking to building complex automation campaigns. We recently moved our whole Client Onboarding process from manual emails, letter head mails and completely automated with email and SMS integration, not only its saving time for a lot of users but also lowered our cancellations.
Most of our data stays in Salesforce, it was challenging for both to work together when Marketo's integration isn't promising apart from Lead, Contact and Account objects. It takes a day sometimes as it syncs certain number of records within certain amount of time. Grabbing data from Field Service Lighting and bring them to Contact Object so that we get the data in marketo at right time and avoid delay. It was challenging but interesting
Start of by building Base - Smart List and remove non target audience, unsubscribes etc and use that as your main database point to avoid errors. Make sure your integration with set properly with your CRM so you never have to worry about it again.
Marketo Community is a daily learning platform, everyday you work on different things and it is quite obvious you will always find trouble with some or the other things, Marketo community has users that discuss problem that you might have been facing. You will find almost every answer/solution for your questions.
If you have any question, post it on Marketo Community and you will find some user to help you with it. Tokens are very power full, email/field tokens, program level tokens to velocity scripting, Its really power if you can make the best use of it. I would recommend learning more about tokens as it can bring personization to next level.

Using Marketo's core features

  • Channels
  • Programs
  • Smart Campaigns
  • Lead Scoring
  • Lead Sourcing
  • Segmentation
  • Lead Nurture
  • Marketo's precise A/B email testing - one of the best feature as you have the ability to test multiple subject lines, address and many more
  • Marketo Community - Best places for people like me to start and solve an issue with all the experts
  • Marketo Smart Lists/Campaign - ability to create complex stuff with ease
Marketo/Outlook plugin - ability to send/track email using outlook helps not just marketing team but also sales guys in understanding what actually happens to the emails they send in personal outreach
Marketo Community is the best place to go if you any questions, 99.99% of the time, you will find a solution there, whether its building complex steps or scripts
One stop shop for all campaigns/program, I'd used Hubspot and things were stored in different places and its a mess finding and linking assets you create, while you can keep all of them under your program and store global assets/list under Design studio and Database but the rest can be done easily under Marketing Activities
Archive folders is a great feature that helps my marketo stay organized