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Go, go Marketo!
May 01, 2018

Go, go Marketo!

Debbie Frampton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Customer Base Marketing Solution

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Sales Insight

Overall Satisfaction with Marketo

Used by sales operations for event management, marketing for lead generation, nurturing, analytics.
  • Integrates with Salesforce
  • Email deliverability
  • Sales insights
  • Tokenized programes
  • Closing registration landing pages
  • Capping registrations
  • Cross-Sell
  • Prospecting / New Business
  • Other
Prospecting, generating new qualified leads. Cross sell for expansions, renewals and new products. Other - events.
100,000 to 250,000
B2C
Need to be able to cap registrations, currently a manual process; also need to be able to create a smart campaign that “closes” registration landing pages dynamically.

Adobe Marketo Engage Feature Ratings

6.6
WYSIWYG email editor
7
Dynamic content
Not Rated
Ability to test dynamic content
5
Landing pages
5
A/B testing
4
Mobile optimization
6
Email deliverability reporting
10
List management
9
Triggered drip sequences
Not Rated
8.7
Lead nurturing automation
8
Lead scoring and grading
9
Data quality management
9
9.0
Event/webinar marketing
9
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Reporting & Analytics ()
Not Rated
9.3
API
9
Role-based workflow & approvals
9
Customizability
9
Integration with Salesforce.com
10