Marketo Review: "Powerful Tool for Marketing Needs"
Updated December 14, 2021
Marketo Review: "Powerful Tool for Marketing Needs"
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Sales Insight
Overall Satisfaction with Adobe Marketo Engage
Currently, our marketing team uses Marketo primarily for email automation, landing page development, and forms for various events. We leverage Marketo as the source for our lead forms, so there is an easy flow to transition those captured form responses into qualified leads through integrated marketing communications.
- Granular targeting capabilities using specific criteria
- Extensive integration with other tools/platforms
- Straightforward email creation/deployment
- Sometimes clunky user interface
- Unable to schedule future email sends based on recipient's timezone
- Analytics/reporting
- Product Launches
- Upsell
- Cross-Sell
- Lead Management
Across all tactics that we leverage Marketo as our communication tool, the goal is to provide qualified leads to our sales team across all territories. This is a mix of new business, renewals, referrals, etc.
Marketo is the industry-leader and we have not considered using an alternative in many years since adopting it.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Not sure
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes