Marketo is a great admin tool!
Updated September 08, 2019

Marketo is a great admin tool!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Marketo

Primarily one department uses it to send out emails to our database. We also store assets within it and use it to track lead activity, etc.
  • Customizing email campaigns.
  • Complex segmentation
  • Activity log tracking
  • Ease of use and user-friendly interface
  • Real-time updating
  • Direct email template changes
  • Integrations with other software
  • Product Launches
  • Lead Management
  • Prospecting / New Business
We are trying to educate and nurture leads so that they will develop an interest in our products. We want to use the data to look at conversions.
Marketo is best for enterprise companies that want to create complex campaigns and robust communications, with analytics tracking, etc., while other options are less robust.
It's great for sending out emails to specific groups and nurturing leads. If you want to send up a very complex email campaign, in which certain people receive emails and if they perform a certain action then they receive a specific response, you can set that up in a very automated way. There is no other marketing automation system out there that can do it like Marketo.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
3
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
7
Triggered drip sequences
6
Lead nurturing automation
8
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
Not Rated
Event/webinar marketing
7
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
2
Standard reports
2
Custom reports
4
API
7
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

Marketo has allowed me to track touchpoints with stakeholders and easily set up automated email campaigns.
I use Marketo to set up the actual operations of an asset download, but also connect it with Salesforce and other programs. The data is important for us to store, and at the same time, the stakeholder gets exactly what they want because Marketo sets up a smooth operational flow.
Marketo might seem complicated at first, but it's the best automated email marketing tool out there and is important to learn. Definitely look at the existing resources out there and play around with it at first. Oftentimes when you run into a problem, it's going to be a small one, where you forgot to set up a filter or trigger a campaign or something like that, so it's important to be attentive to detail and be willing to problem solve.
You can't learn Marketo without the community! Engaging with other Marketo users has been a huge help for learning the software. There are lots of available online resources as well.
The Marketo class training is helpful. I would highly recommend playing with the software first and studying online resources, then taking the course. It made a huge difference for me.