Using Marketo
May 14, 2018

Using Marketo

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization

Overall Satisfaction with Marketo

Marketo is currently being used by our marketing department for lead management, marketing communications, and soon web personalization. Marketo allows us to have all of our leads/contacts in one place to send consistent marketing communications to our customers.

Pros

  • Lead activity tracking - on the web development side, this is incredibly helpful in understanding the needs and behaviors of our users.
  • Email campaigns - the standardization of emails through Marketo has made things a lot easier.
  • Lead management - having lists for specific segments at the ready is essential for timely and accurate communications

Cons

  • I feel as though the analytics section could use more features/refinement.
  • The lack of a reliable connection to Dynamics 365 is a disappointment (we chose to use Scribesoft).
  • The lack of ability to create aggregate reports based on lead activity is frustrating.
Our marketing department used MailChimp once upon a time, but this was before my time.
Marketo is well suited as a lead management tool and a place in which you can gather all the information about said leads that you could ever want. However, its flat data structure and loose data integrity make it a poor choice as a system of record.

Comments

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