Marketo - gets the job done
Updated August 08, 2019

Marketo - gets the job done

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management

Overall Satisfaction with Marketo

We use Marketo to execute and operationalize all of our marketing activities for the organization. From lead scoring, email marketing, webinars, events, lead routing and more. Marketo helps us accomplish this effectively.
  • Allows you to build complex marketing programs with ease.
  • Helps your organization scale with the ability to scale with it.
  • Continuously improving the product to address needs by its customers.
  • Could use some more flexibility with the Engagement Programs - email nurturing.
  • Could use some better support for troubleshooting issues.
  • Could use a more intuitive platform to ease with onboarding.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
For all scenarios, we are trying to drive product engagement, sales, better customer service and effective communication.
Marketo allows for more customization and features than Eloqua, it is also easier to onboard new marketers to perform basic functions.
Marketo is well suited to deploy your many basic email marketing campaigns, webinars, and events. It can perform decently for more complex email nurtures and handles lead routing/scoring well. It is less suited for very specific scenarios and complex marketing campaigns.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
9
A/B testing
10
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
7
Lead nurturing automation
7
Lead scoring and grading
8
Data quality management
8
Automated sales alerts and tasks
10
Calendaring
7
Event/webinar marketing
6
Dashboards
7
Standard reports
8
Custom reports
7
API
8
Role-based workflow & approvals
7
Customizability
8
Integration with Salesforce.com
9

Learnings & Advice

Marketo has helped me further develop my Marketing Automation skills and has really contributed to success in my career. From nurture programs to events, lead scoring and more, I have had many great successes in Marketo.
Using velocity scripts in Marketo we are able to hyper customize our messaging to be the most relevant to all our email recipients.
Throw yourself in and start learning! I believe in learn by doing and there is no better way to do so then with Marketo.
The community provides a great resource for solving simple and complex problems alike.
Push it to its limits! You won’t discover the true power of Marketo until you use it to its max and even break it a bit.