The True Industry Leader
Updated November 10, 2021

The True Industry Leader

Kelly Rose | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo ABM
  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

Marketo Engage has helped us deploy large-scale marketing campaigns across several segmented markets and tie back future revenue to these campaigns. Marketo also helps us pass web leads to sales and provide them with key customer activities and web insights through MSI. We use Marketo to dedupe leads, manage their segmentation data, and shape customer journeys.

Pros

  • Defining and evaluating segmentation.
  • Customizing campaign triggers and flows.
  • Customer life cycle modeler.
  • Campaign ROI and attribution.

Cons

  • Out of the box analytics could be improved.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
We are interested in engaging new customers by providing more relevant information through segmentation. We're using Marketo Engage for engagement programs to help product interests, key account contacts and leads, and in improving the entire customer experience throughout every step of the buyer journey.
  • HubSpot
Hubspot seems to have an easy plug and play experience. The level of flexibility and customization that Marketo Engage provides for building and executing our digital marketing campaigns can't be matched.
Marketo Engage is ideal for anyone who wants to deliver the right message to the right person at the right time. If you're only interested in spamming people and not gathering meaningful insights on your customers, then this isn't for you. Additionally, if your current database is a mess or your customer data is unreliable you may need to assess your current state and work with your Marketo rep to get a realistic picture of how Marketo can 1) be used right out of the box for you today with the data you currently have and 2) how Marketo can be used to help clean up or correct your data, and what that requires from your marketing teams and CRM admins. In some cases, it may be best to address existing database issues first with the future integration of Marketo in mind so that you can fully utilize the tool once it's implemented. Having a dedicated Marketo practitioner is key in my opinion, but it's also so important to have your design, marketing, and CRM teams all on board.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
Not Rated
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
9
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
9
Standard reports
9
Custom reports
7
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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