More power than we can handle
March 28, 2019
More power than we can handle
Score 8 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
Overall Satisfaction with Marketo
Marketo is used mostly by marketing, and I am the main user in my company. We have it integrated into Outlook on a limited basis for sales to send customized emails to prospects, but the major use of Marketo for us is as our main ESP and automation platform. Currently, it solves the problem of getting customized messages out to a large number of contacts efficiently.
- Automated messaging flows: the ability to create messaging flows and timing, and have them trigger automatically based on custom criteria.
- Advanced messaging customization: Velocity helps me bring the ability to craft a message in different ways to fit my target markets.
- Lead scoring: Despite us not utilizing this feature to the fullest yet, we still have a very basic implementation running in the background that is there when we need it to help us find the right people to contact at the right time.
- SFDC Custom Object Sync: This is a pretty big pain point for us right now. We have referrals in SFDC as a custom object, but are still having trouble automating the messaging in Marketo because of issues syncing the CO to Marketo.
- Along those lines, it would be cool to see some sort of referral program integration that could help us define the messaging and flows from Marketo.
- Better access to information on how to use Marketo. It can be pretty frustrating to want to be able to implement something, but to then run into an issue with very little documentation, and the only other way to get information is to pay for consulting.
- Product Launches
- Upsell
- Lead Management
- Prospecting / New Business
- Product launches: Informative, and increase customer adoption.
- Upsell: Increase post-shoot revenue with our more profitable virtual staging options.
- Lead management: Brings new leads, and guides them through the funnel to try, and ultimately stay with, VHT.
- Prospecting: Gaining information on new brokerages, and qualifying them for sales to pursue signing a program with them.
100,000 to 250,000