Marketo saved us from hiring more staff!
March 28, 2019

Marketo saved us from hiring more staff!

Stephanie Chmielecki | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo Sales Insight

Overall Satisfaction with Marketo

It is being used to send constant emails via campaigns, and triggers within Salesforce. We originally bought it to use to send all of our follow-up emails, which helped us not have to hire a second person. It instantly helped us get our leads back on track, and helps with any issues they might not have reached out to us themselves about. It helps us with the day-to-day follow-ups once apps and quotes have been sent out. We don't have the time to physically reach out to everyone on a day-to-day basis.
  • Campaigns: the triggers to data changes make campaigns easy. You can customize them so much it helps with speaking to each client.
  • Analytics: if you use landing pages or forms it tracks the leads very accurately.
  • Segmentation: it's very easy to customize everything based on any data point you currently track.
  • Reports: they are way too generic and don't show detail like I would want. I need more customization on the current reports. I want to sort them by columns that aren't currently sortable.
  • The user-friendliness isn't the best. Things don't necessarily make sense in terms of where they are located or how they are laid out.
  • How-to guides: They are a little too basic, hard to really figure anything out with, and when you ask on the community forums you get insane workarounds with multiple steps.
  • Product Launches
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We are trying to convert a lead that is interested in our services to actually sign up for one of our programs. We stay in constant contact with the prospects throughout the process, as we are a broker for certain services. We are matching up the lead to the company that will meet their financial needs. By staying in contact, we are able to either help them with the process, or fit them with another program if the first didn't meet their needs.
We have several URL's, and with Marketo we do not have to pay extra to track them, as they are all for our company, just industry-specific URL's. With HubSpot we would have paid for each site. My brother is a Marketo, HubSpot & Pardot partner, and with all of his experience with his clients in the different industries, he said that Marketo would be the best and that if we were going to try automation we should just go all in by using Marketo. We also rely on Salesforce for all of our data and the sync with Marketo is by far the best.
It's great to continuously have contact with your prospects through the lead process. You can personalize the emails in such detail that the prospect won't know it's "automated." The trigger-based steps are a great way to keep things moving forward. I truly believe that people won't reach out to you if there is a problem in the process on their own, but if they get an email with good timing, they will let you know how they are really doing.

Adobe Marketo Engage Feature Ratings

Dynamic content
10
Ability to test dynamic content
6
Landing pages
5
A/B testing
7
Mobile optimization
9
Email deliverability reporting
8
List management
8
Triggered drip sequences
10
Lead nurturing automation
9
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
9
Dashboards
6
Standard reports
5
Custom reports
5
API
9
Customizability
8
Integration with Salesforce.com
8