Marketo: Great Services, Sub-Par Navigation
March 28, 2019
Marketo: Great Services, Sub-Par Navigation
Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Web Personalization
Overall Satisfaction with Marketo
Since our organization is relatively small, Marketo is only used by one or two employees at a time. We use it to basically replace an email marketer. We also have recently used it for lead management and to replace using both Gravityforms and Zapier. Marketo is used for emails, form management, and we are looking to do web design.
- Marketo has been great for managing and personalizing our emails. This is a huge strength because it allows employees to work "smarter, not harder." Removing the need for an email specialist has allowed our marketing team to create emails quickly and easily, letting them focus their efforts on other things.
- Marketo's tracking technology is superb. We have been able to greatly increase our understanding of where customers are coming from and what brings them to our sites.
- Marketo also gives us the opportunity to A/B test easily. The traditional A/B testing method takes quite a while and requires one of our employees to gather and monitor data. Marketo comes in and gives us an option to do the testing without having to worry about generating our own results and focus on other tasks.
- THE INTERFACE! I know Marketo is a huge program, but it is not easy to learn or navigate without assistance from another employee at first.
- Marketo needs better online training courses. I have personally tried Marketo University and think it needs a lot of work. I would like videos of how to create a campaign, how to create and design and email, how to go through an entire A/B test campaign, etc. The current videos and written guides are either like a 101 course or immediately jump to higher levels.
- Easier email creation. Even if we use a template created ourselves or created by Marketo, it would be nice to have more options to drag and drop in the email vs JUST having the modules in the template. Sometimes you want things to look similar, but differ it up a little bit without having to code something in yourself.
- Customer Service
- Lead Management
- Prospecting / New Business
We are using Marketo to reach back out to customers that are working their way through our funnel. Marketo's automated email campaigns have allowed us to automatically reach out to those who may be stuck within our systems that we would have had to manually reach out to before. Having Marketo has increased our close rate within the first year of use.
We want to continue utilizing this, but increase our close rate even further by using more dynamic and personalized emails.
We want to continue utilizing this, but increase our close rate even further by using more dynamic and personalized emails.
Not Applicable.
10,000 to 25,000