Without Marketo, we don't exist.
March 28, 2019
Without Marketo, we don't exist.
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo Sales Insight
Overall Satisfaction with Marketo
We are a platinum Marketo partner, and everyone at our company uses Marketo every single day. It fuels almost our entire consulting business. We have built out our entire "Gold Standard" framework around lead scoring, lead sourcing, lifecycle management, database management, and lead nurturing. We are currently solving for a lot of integration issues for Dynamics CRM, SFDC and integrations with webinars provided like On24, Zoom, and WebEx.
- Lifecycle management. The lifecycle model works really well and, when set up correctly, you are able to report on funnel velocity.
- Lead scoring. Marketo is able to accurately lead score and push into CRM.
- Lead Sourcing. Marketo allows you to identify all net new leads that come into your system and assign an acquisition program.
- RCE reporting. Enhancing this portion of the system and making it more user-friendly will allow people to easily buy into the analytics side of Marketo. Sky is coming into play and should solve this issue but once again, it does make it difficult for everyday users to easily understand the platform.
- Dynamics integration. This integration is very difficult to operate without someone with strong coding skills.
- Product Launches
- Prospecting / New Business
- Other
Marketo does drive our marketing, but more so we use it to solve business problems for our entire consulting business.
I wasn't involved in this decision.
10,000 to 25,000