Overall Satisfaction with Marketo
Our organization is in the middle of transitioning from Silverpop to Marketo. However, our entire division uses Marketo. With the transition, it has been difficult to navigate the type of information that needs to be sent to Marketo in order for us to do the campaigns we'd like to do. Also, its difficult for a strategist who does not use Marketo or will not use it directly to imagine what types of campaigns to create without knowing what the capabilities of the program are. If we knew what capabilities Marketo has we'd be better equipped to know how to direct the data integration.
- Marketo allows for the creation of emails within the platform. I can utilize my creative manager's time elsewhere and not have to focus so closely on individual email creation.
- Our data is fairly complex. Marketo allows us to be more strategic when implementing new customer campaigns.
- Our data import has been particularly difficult. A direct contact that would spend the time to direct our efforts would be helpful.
- We also need to have several layers of email approvals before campaigns are launched. Marketo doesn't have a way for us to create AND approve email segments or art before the campaign's launch.
- Prospecting / New Business
Our current programs are for prospecting new customers. However, in the near future, we are looking to nurture our current customers with information about their membership, onboarding new customers to their membership, and newsletter sends (engagement and product usage). In the future, we'd like to be able to send our transactional emails through Marketo. However, we aren't set up for those types of email campaigns in our current instance, which forces us to continue using Transact.
Marketo was a corporate decision. The individual business units did not decide on the use of Marketo.
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