Green Manager to Marketing Automation - Power is there but how do I unlock it
March 29, 2019
Green Manager to Marketing Automation - Power is there but how do I unlock it
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Marketo
We are using it for newsletters right now but hope to integrate nurture campaigns this year. As we make a shift to our strategy from marketing to consumers to a B2Edu model we are looking to utilize Marketo to manage how we take new and current users on a journey of content distribution. We would like to start making smart lists, audience segmentations, and really customize the experience to turn someone unfamiliar with our brand to someone that is a brand advocacy, helping reduce our cost to find new people that are in need of the products we provide.
- Data Collection
- Persona organization
- Analytics
- UX
- UI
- Product Launches
I honestly have not even thought about using it for any of the following. Something we really need help with is setting up an abandoned cart drip campaign to help individuals find what they need. We know what information they need we just need to implement it in Marketo. After the Summit conference there is some cool stuff I am looking to implement in the near future.
25,000 to 100,000