Marketo makes B2B marketing a breeze
Updated November 30, 2021

Marketo makes B2B marketing a breeze

Mary Sullivan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Sales Insight

Overall Satisfaction with Adobe Marketo Engage

Marketo is being used by our marketing dept to drive automation. We like that Marketo help us automate our emails and track engagement with our database.
  • Scores members of the database by engagement, which allows us to quickly identify when someone needs to be re-engaged
  • Provides a platform for automation
  • Allows for easy segmentation, which is important when diversifying emails quickly
  • The Marketo interface is not intuitive.
  • I wish there were more help tutorials, rather than relying on only the Marketo community. The Marketo community is not always helpful and having a FAQ and help center would be extremely useful.
  • I would like the design studio in Marketo to allow me to replace current images with images with either new file types or file types with varying names.
My biggest complaint about Marketo is that there isn't somewhere to go when I need to get help, other than the Marketo Community. Also, the fact that it's not intuitive to use. Setting up drip and nurture campaigns, learning how to use acquisition programs, and also learning how to score someone in Marketo can be difficult. Even the language used in Smartlists is not straightforward.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
6
Dynamic content
8
Ability to test dynamic content
9
Landing pages
8
A/B testing
9
Mobile optimization
7
Email deliverability reporting
7
List management
6
Triggered drip sequences
5
Lead nurturing automation
6
Lead scoring and grading
6
Data quality management
6
Automated sales alerts and tasks
6
Calendaring
6
Event/webinar marketing
6
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
Dashboards
6
Standard reports
6
Custom reports
6
API
7
Role-based workflow & approvals
6
Customizability
6
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

One of the biggest successes I've had with Marketo is the ability it grants me to truly target the correct people in my database via segmentation. However, I have found that Marketo is not intuitive and does not provide good training, so learning to us the Marketo Community when I don't know how to do something has been beneficial.
One of the most effective ways we use Marketo is by setting up nurture streams to engage our customers. This feature allows us to automate very specific messaging to our target market(s) by setting up specific criteria. It also allows us to set up multiple touch points and set a cadence, while also moving people from one stream to another, depending on the action they take.
The best advice I would share is to learn how to navigate and use the Marketo Community.
I learn almost everything from the Marketo community! As I stated in a previous response, Marketo is not very intuitive and does not provide free instruction for their product. So the Marketo community is by far the best forum to reference when attempting to learn something new. The community has truly helped me expand my Marketo knowledge and expertise.
One of the biggest tips I have is to, again, familiarize yourself with the Marketo community. Learn how to best navigate it and don't be afraid to use it.I I would also suggest you have a Marketo mentor. Again, the tool is not intuitive, so learning how to do advanced automation and analysis in the tool can be difficult. I'm still learning how to use it!