Marketo is great!
Updated October 11, 2021
Marketo is great!
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
- Marketo Web Personalization
- Marketo ABM
Overall Satisfaction with Marketo
We use Marketo to send our company emails, implement RTP, create event landing pages, and house our content. It is primarily used by our department, but sometimes other departments will also create emails in Marketo. It makes it easier for other departments to use templates to send out emails. We also use it to send automatic survey emails out once an opportunity is closed.
- RTP is made very easy within Marketo, it takes us no time to launch a campaign
- It is easy to make custom templates that fit our needs
- Housing content is very easy, and it makes it easy to quickly link the pieces of content to our site
- The various reports provided by Marketo make it very easy to compile information needed for our monthly metric reports.
- It is extremely buggy and at times certain reports do not work and we waste our time waiting for them to work.
- The search function has gone down in quality since the recent Marketo Sky update.
- It would be nice to be able to search for a specific image in the design studio. You can only search for folders at this time.
- Product Launches
- Customer Service
- Lead Management
We use Marketo primarily for email promotions and nurture programs with the goal making users become sales qualified leads, and to increase revenue with our existing customers. Our department also uses Marketo to promote new products and services, and to create real time personalization on our website to build on our relationships with customers.
I was not a member of the team when other products were evaluated years ago.
250,000 to 1 million
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Marketo Engage go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Marketo Engage again?
Yes
Adobe Marketo Engage Feature Ratings
Learnings & Advice
My advice would be to have anyone using Marketo take the courses Marketo Core Concepts I & II. They do a great job of getting you ready to use the tool.
We use the RCE to easily pull how many members of each role/industry attended our events so we can see who is interested in each event topic.
Take the courses Marketo Core Concepts I & II. They will provide you with the basic information needed to start building campaigns in Marketo. They teach you how to keep your Marketo instance neat and tidy, how to create campaigns, build reports, and tag your programs properly to make reporting much easier.
I went through a lot of testing when trying to customize the Marketo forms we use on our event landing pages. The Marketo community was my best resource when trying to work out issues in my code. I also found the community to be very helpful when figuring out how to code Marketo event landing pages and email templates.
Learn the Marketo email and landing page syntax. Their Marketo classes for code are very helpful when creating templates and they are important to know.