Marketo is great!
Updated October 11, 2021

Marketo is great!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ABM

Overall Satisfaction with Marketo

We use Marketo to send our company emails, implement RTP, create event landing pages, and house our content. It is primarily used by our department, but sometimes other departments will also create emails in Marketo. It makes it easier for other departments to use templates to send out emails. We also use it to send automatic survey emails out once an opportunity is closed.
  • RTP is made very easy within Marketo, it takes us no time to launch a campaign
  • It is easy to make custom templates that fit our needs
  • Housing content is very easy, and it makes it easy to quickly link the pieces of content to our site
  • The various reports provided by Marketo make it very easy to compile information needed for our monthly metric reports.
  • It is extremely buggy and at times certain reports do not work and we waste our time waiting for them to work.
  • The search function has gone down in quality since the recent Marketo Sky update.
  • It would be nice to be able to search for a specific image in the design studio. You can only search for folders at this time.
  • Product Launches
  • Customer Service
  • Lead Management
We use Marketo primarily for email promotions and nurture programs with the goal making users become sales qualified leads, and to increase revenue with our existing customers. Our department also uses Marketo to promote new products and services, and to create real time personalization on our website to build on our relationships with customers.
I was not a member of the team when other products were evaluated years ago.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Marketo works well for us when we need to promote an event. We can create the campaign, email, and landing page right in Marketo. We are able to use Marketo templates to create functional emails and landing pages with registration forms. It is easy to send samples to stakeholders for review. The bugs, however, are the reason I am only giving it a 9.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
8
Dynamic content
10
Ability to test dynamic content
10
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
10
Automated sales alerts and tasks
10
Calendaring
10
Event/webinar marketing
10
Social sharing and campaigns
10
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
10
API
8
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Learnings & Advice

My advice would be to have anyone using Marketo take the courses Marketo Core Concepts I & II. They do a great job of getting you ready to use the tool.
We use the RCE to easily pull how many members of each role/industry attended our events so we can see who is interested in each event topic.
Take the courses Marketo Core Concepts I & II. They will provide you with the basic information needed to start building campaigns in Marketo. They teach you how to keep your Marketo instance neat and tidy, how to create campaigns, build reports, and tag your programs properly to make reporting much easier.
I went through a lot of testing when trying to customize the Marketo forms we use on our event landing pages. The Marketo community was my best resource when trying to work out issues in my code. I also found the community to be very helpful when figuring out how to code Marketo event landing pages and email templates.
Learn the Marketo email and landing page syntax. Their Marketo classes for code are very helpful when creating templates and they are important to know.