Marketo is not perfect but beats the competition
April 11, 2019
Marketo is not perfect but beats the competition
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo ABM
- Marketo ContentAI
Overall Satisfaction with Marketo
We use Marketo to manage all prospect engagement, including scoring, lifecycle, and lead assignment, besides the assortment of marketing initiatives. It is used mainly by our Marketing department, but there are other users in Sales Ops and Product teams that have access.
- Flexibility in the way we build smart campaigns and programs.
- It integrates with many other tools and technologies.
- Visibility into the history of records or the history of users.
- It would be great if Marketo could show where tokens were being used.
- Marketo needs to bring back their anonymous people filters.
- It would be great if Marketo could improve their support. When I first learned Marketo at the end of 2013, they had excellent support over the phone. Their support has gradually deteriorated over the years. Phone support is now a paid add-on, and their chat and online support seem to be less qualified than previously.
- Product Launches
- Lead Management
- Prospecting / New Business
Bring awareness to our latest product releases; move records through the funnel and create sales opportunities; source new records through marketing campaigns.
Marketo can do more. There are more integrations with other vendors.
1 to 5 million