Even a beginner email builder can use this program!
July 30, 2019

Even a beginner email builder can use this program!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Analytics

Overall Satisfaction with Marketo

We use Marketo to email our entire database. The Marketing team sends multiple emails a week and have multiple designers with separate logins working on emails daily. This lets us reach our client base and target specific customers within that base.
  • Categorizes emails easily so you can find the program you are looking for and get started quickly.
  • Can easily duplicate emails or access code so you can tweak and customize old emails to send out as new.
  • Has a whole image hosting database for all the images you need to upload and host.
  • The search function: you have to type in what you are looking for in the history bar and then again in the pop-up search bar.
  • Needing to open multiple windows if you want to simultaneously work in an email but also upload images or files for the email. Wish you could toggle more easily.
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
We may need to reach customers attending our events to give them vital info or updates. It is so easy to reach specific customer groups this way. If we are promoting an event or product or sale, we can send emails to customers and can easily redeploy to the ones that haven't opened the email. It is just so easy to reach the specific customers you want.
I love using this program once you have a lot of base emails set up. It is so easy to copy and customize your old emails, whether it be with the code or images. We have tokenized a lot of our email copy so we can edit emails with even more ease. It is also so easy to build emails with modules once you have everything set up. It is worth it to lay the groundwork so that it makes your life easier in the long run with this program!

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
7
Ability to test dynamic content
7
Landing pages
Not Rated
A/B testing
7
Mobile optimization
7
Email deliverability reporting
7
List management
7
Triggered drip sequences
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
7
Event/webinar marketing
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
7
Dashboards
7
Standard reports
7
Custom reports
7
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated