Marketo review for B2B enterprise software companies
December 23, 2020
Marketo review for B2B enterprise software companies
Score 7 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Analytics
Overall Satisfaction with Marketo
Marketo is being used within my organization globally, primarily for email communications internally (interdepartmental newsletters, announcements, etc) and externally (communications with clients, outreach to prospects, partners, etc). It is also used for its robust integration with salesforce.
- Ability to consume and report large amounts of data
- Integrations with many other services we use
- Deep customization of emails and programs
- Buggy at times - smart list filters for emails can take ages to reflect correctly
- Inability to customize email reporting display/dashboard
- Product Launches
- Customer Service
- Lead Management
- Prospecting / New Business
Marketo enables us to maintain in constant and organized communication with our thousands of clients, prospects, agencies, partners. Emails are sent every day to announce product updates, launches, sales outreach, marketing nurtures, all with the same goals - keep our customers happy, informed, and keep in touch with future customers.
Hubspot was good for a simpler, smaller time in the company's history. Its main benefit was its ease of use. We made the switch to Marketo for its ability to support enterprise-level needs, such as high capacity limits, adaptive testing and ABM campaigns - which we are still in the process of utilizing.
250,000 to 1 million